torejuice.blogg.se - Onsite seo checker

Optimizing your local content, including accommodating for “near me” searches, providing location-based content, or buying a local website or blog.

Optimizing local listings and citations including name, address, and phone number (NAP), website URL, and business descriptions, using third-party apps, and getting reviews.

There are three main SEO tactics to consider when focusing on local traffic: While this is less important for mega-corporations like GMC or Pepsi, for small- and medium-sized businesses, this is their bread and butter. Connect with the people in your neighborhood by optimizing your on-page local SEO. It may be a global economy, but most business is still done at a local level. Once again, we have an excellent resource for more in-depth information on HTML image optimization.

Ensure your images are mobile-friendly.

Customize file names instead of using something like IMG_08759.

Choose the right format and file size for fast loading.

Here are some tips to help optimize yours: We already briefly touched on the importance of visual assets on your page, but now it’s time to look more closely at their technical aspects.

While it’s true there is a lot of evidence against meta descriptions as a ranking factor, she’s wrong about everyone knowing that.Īnd don’t let negative Nancy here dissuade you from adding them to your site.ĭespite their relative lack of use in SEO, they do offer two key benefits: They can help Google understand what your web page is all about, and more importantly, they have an outsized influence on your CTRs.īetter meta descriptions give searchers a better understanding of what your page is all about, which in turn leads to more clickthroughs. Make your images shareable to identify opportunities for backlinking, which can help boost your E-A-T. Make sure you’re optimizing your accompanying text whenever possible.īe aware of your image file sizes to prevent slow loading. More than 36% of consumers use visual search when they’re doing online shopping, which means if you’re not using images, you’re missing out on traffic. It also gives you opportunities to boost your SEO. Using images, videos, and infographics do more than making your page visually interesting to visitors. Use bulleted lists: This may feel very meta, but bulleted lists are a good way to break information down into easily digestible chunks.Use an ample amount in your content to guide readers down the page. Use subheadings: Subheads stand out because of their size, attracting attention from people who are scanning your page.Avoid driving users away by keeping your sentences and paragraphs short. Keep sentences and paragraphs brief: If you’ve ever clicked on a webpage only to be assaulted by an unbroken wall of text, you know how hard it is to read lengthy pieces of copy.If you’re caught doing this, your page could be demoted in SERPs or even removed altogether. Don’t overuse keywords: Also known as keyword stuffing, this technique was used in the past by unscrupulous SEO professionals to game the system, Google takes a dim view of sites that overuse keywords.

Emphasize readability: Your content should be easily scannable, so users can quickly find the information they’re looking for.We have an entire piece dedicated to helping you master the art, but some of the key takeaways include: Unless you’ve done it before, it can be quite challenging to write copy that reads well and still adheres to SEO best practices.