Downloads are available immediately, though … I think they’ll do ok with the more casual players.” As a result, Amazon has had a tough time breaking into the category among core gamers. “Amazon Prime and two-day shipping help, but Gamestop and other retailers can offer midnight launches. “When you purchase this content, you want to play it sooner,” he says. Digital code sales-especially from a company that does not have an optimized digital experience of its own -could rectify that. Historically, says Sebastian, the reason the site has not been among the top sellers is because players who bought games-even using Amazon Prime -had to wait to play them. Nintendo is offering a variety of titles through Amazon, ranging from Super Mario Maker, its flagship game this holiday, to current hits like Mario Party 10, and classics like The Legend of Zelda.Īs digital sales become less intimidating to a larger percentage of the video game world, the partnership could prove beneficial to Nintendo -especially with Amazon shoppers. Wii U ROM Keys Raw gistfile1. Previously, digital game sales for the systems were only available via Nintendo’s eShop-but the buying experience of that storefront is not always smooth (and consumers are much more familiar with Amazon’s model).Īfter buying the code, shoppers can log into their Nintendo Network Account on Amazon, enter the code and the game will be sent directly to their device. The digital partnership with Nintendo will give Wii U and 3DS owners another welcome avenue to buy download codes. Sebastian notes that Amazon and Gamestop (GME) are the only two retailers who have not lost market share in recent years. While Amazon is not yet one of the largest game retailers, it has been taking steps in the past few years to strengthen its position, offering deep discounts, especially during the holiday season. “Gamestop, Wal-Mart, and Best Buy are all bigger than Amazon -and digital downloads are a small part of the market, particularly among core gamers, who value having the residual value of physical discs.”
“Amazon’s a player in the category, but they’re not one of the top players,” says Colin Sebastian, senior research analyst at R.W.
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